I support those who support me. As we wrap up Black History Month, I wanted to take a moment to shout out the companies who have dedicated their resources to helping us celebrate the contributions of African Americans. Whether it is was a commercial, a landing page on their website or giving discounted purchases, I’d like to highlight some of those companies:
As one year fades, a new one gains momentum. There is no better time for African Americans to reflect on our culture’s achievements than during Black History Month. Traditionally, we do this by celebrating heroes of past decades. Here’s an idea; let’s build on that notion by also celebrating the history makers of today, tomorrow and beyond. McDonald’s supports this idea with the annual 365Black Awards.
Celebrating Black History Every Day – The McDonald’s 365Black Awards, launched in 2003, is an extension of the company’s 365Black platform which celebrates the pride, heritage, and achievements of African Americans year round, not just in February. And, at the 2013 365Black Awards show, the list of honorees was nothing short of inspirational.
365Black Award Honorees: History Makers of Today and Tomorrow – Gladys Knight. Dr. Steve Perry. Roland Parrish. Beverly Johnson. Kenny Williams. Leanna Archer and Charles Orgbon III. These history makers not only broke down barriers with their leadership and philanthropy, they left footprints in the sand for the history makers of tomorrow. Click below for full bios on each.
2. Macy’s – Join our salute to ten decades of culture-defining African American style. Come Celebrate. Get Inspired. Feel Empowered.
3. American Airlines – BlackAtlas was created as a platform to bring together and share the unique cultural perspectives of the African-American community in a meaningful and relevant way. As a leading global airline, we strive to highlight the cultures and diverse communities from around the world, giving us a broader understanding of each other.During the month of February, American pays special tribute to Black History Month by featuring modern and historical iconic black films in our inflight entertainment selection. Films such as “12 Years a Slave,” “42” and “Lee Daniels’ The Butler” showcase strong messages of hope and perseverance that resonate deeply.
Celebrating Black Film
As American pays tribute to remarkable African-American films, we continue our tradition by supporting the American Black Film Festival (ABFF). We invite you to enter for a chance to win two (2) passes to the ABFF in New York City, June 19-22, 2014, with hotel accommodations provided by Marriott and airfare courtesy of American Airlines. Visit aa.com/iconicblackfilms to learn more.
5. Verizon – Since the first Black History celebration more than 85 years ago, the observance of Black History has expanded from one week to a month and is a time where individuals celebrate the legacy and contributions of African Americans to society.
In recognition of the month-long celebration, Verizon Wireless is encouraging the public to build upon that legacy that others have paved as part of its Potential of Us program. The company announced that it will partner with actors Morris Chestnut, Lance Gross, Regina Hall and Keke Palmer to inspire the public to give back to the community and tap into their own potential to build stronger communities.
“I’m excited to be a part of Potential of Us because it’s something positive,” said Palmer. “The biggest thing I want to accomplish is to inspire people.”
Starting Feb. 1 and running through the month, the community can join Palmer, Chestnut, Gross and Hall to participate in a series of live challenges that include donating no-longer-used wireless phones and accessories to HopeLine from Verizon to benefit domestic violence victims and survivors; teaching an elder to use technology; meeting someone who inspires them; and participating in a healthy run/walk. Those who cannot take part in the live events can participate in online challenges that range from reading to a child to performing a random act of kindness.
8.Southwest – At Southwest Airlines, we value the meaningful relationships we have built in the communities we serve. The month of February is a great time for us to celebrate Black History, but for us, it’s not just a month-long celebration. Through relationships we develop with organizations throughout the country, we get to make a difference every day. Celebrate Black History Month by making a year of it. Get involved and make tomorrow fly today. If it matters to you, it matters to us.